OH NO YOU DIDN’T…… The social comment that changed my life
Shannon Peng is currently the senior integrated marketing manager at Ingram Micro and a self-proclaimed digital trendsetter who loves pushing the limits and sharing her passion for digital marketing...
View ArticleYOU WANT ME TO DO WHAT?
Shannon Peng is currently the senior integrated marketing manager at Ingram Micro and a self-proclaimed digital trendsetter who loves pushing the limits and sharing her passion for digital marketing...
View ArticleThe Need-to-Know Stats of Social Selling
Everything we do generates data. Data that can be interpreted, analyzed, visualized, scrutinized, and lauded over. We can then apply what we learn through that data to distill an activity down to a...
View ArticleEmployee Spotlight: Ugens Toussaint (AKA Sir Sweats-A-Lot)
Welcome to the Insightpool Employee Spotlight Series. This week meet Ugens Toussaint – Need a superhero to save your day? Just follow the trail of sweat puddles to Sir Sweats-A-Lot and his sidekick...
View ArticleThe Power of an Ecosystem
Two heads are better than one. This well-known phrase is often used to explain the power of partnerships, teamwork, and typical ideation in today’s business world. However, this ideology hasn’t held up...
View Article5 Reasons Why you Should be Using More Visuals in your Content Marketing...
As the internet has evolved, so has the thirst for various types of content. Today, it’s not just about text-based content anymore. People want to see images, infographics and videos along with words...
View ArticleEpisode 8: Marketers, How do you Connect your Unconnected Products?
Join us every week for a three-minute video series called #IPGivesADamn. This weekly series will showcase what you should “give a damn about” in the technology industry and will feature topics on the...
View Article{Webinar Recap} Welcome to the Decade of the CMO
In our latest webinar, Devon Wijesinghe teamed up with Ashu Garg to discuss how the MarTech landscape is changing, the evolving role of the CMO and why it’s never been a better time to be a marketer....
View ArticleThe Importance of a Journal Club in Data Science
A while back ago, I was asked: “What is your favorite office activity?” and without a doubt it is Data Science Tuesday, where the members of the team (and anyone from the company) get together to...
View ArticleNCAA Word Of Mouth Predictions – Gamecocks for the Win!
It’s NCAA game day! While you wager on what team will dominate the field, Insightpool projects the social media champion with the first ever Word of Mouth Score for brands. Interesting enough, our...
View ArticleInsightpool Joins Forces with DataSift for Aggregated and Anonymous Facebook...
The post Insightpool Joins Forces with DataSift for Aggregated and Anonymous Facebook Topic Data appeared first on .
View ArticleWOM Score: Measure Word of Mouth Marketing Efforts
As the original “social media,” Word of Mouth Marketing is hardly a new concept. Since the dawn of communication and story telling, people have been finding ways to express their opinions, share their...
View ArticleEmployee Spotlight: Stephen Tyler – the time traveling data scientist
Welcome to the Insightpool Employee Spotlight Series. This week meet Stephen Tyler–the time traveling data scientist. What is your role at Insightpool? My role has shifted based on the needs of the...
View ArticleEpisode 9: Executive Social Visibility – Good or Bad?
Join us every week for a three-minute video series called #IPGivesADamn. This weekly series will showcase what you should “give a damn about” in the technology industry and will feature topics on the...
View ArticleInfluencers or Advocates—What’s Best For Your Brand?
Brands are tapping influencers more than ever as part of their marketing and social strategies—but are they forgetting about brand advocates? When it comes to results, there’s a big difference between...
View Article[INFOGRAPHIC] Top Social Trends at Dreamforce ’15
Dreamforce is the world’s largest software conference with over 100,000 attendees and the social sphere is buzzing with tweets, status updates and selfies from all over San Francisco. So, with all the...
View Article[INFOGRAPHIC] Top Social Trends at Dreamforce ’15
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View ArticleEmployee Spotlight: Jason Katz (AKA Thunder Kat)
The post Employee Spotlight: Jason Katz (AKA Thunder Kat) appeared first on .
View ArticleEpisode 10: Selling the Relationship, Not the Product
Join us every week for a three-minute video series called #IPGivesADamn. This weekly series will showcase what you should “give a damn about” in the technology industry and will feature topics on the...
View ArticleWhat Makes An “Influencer” An Influencer?
What does it mean to be an influencer in 2015? There isn’t a simple answer to this question. But the best place to start is by considering the definition of influence: “The capacity or power of persons...
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